BASICS
Notes
Domain name. What's available? Does it have you best 1-3 keywords for promotion?  
Displays OK on mobiles? Passes Google mobile friendly test, so has better search positions on mobiles  
Bespoke web site or CMS which you can update and maintain yourself  
Database required? to capture customer information, orders, store products, services, bookings (accommodation etc.), registration  
PAGE CONTENT
 
Home page quick message/ strap line  
Pictures and/or video? Basic layout?  
Style of menu structure, if needed  
How to get to us, maps, multiple locations?  
Contact us - Phones,email, postal address. Email link or contact form?  
Buy product / Book service form / Shopping cart  
Payment facility  
Price lists (if needed), product or service offerings, service lists  
Opening times  
Events/Diary  
About us  
Social media links Facebook, Twitter, Linkedin etc.  
Blog required?  
Useful links to other websites/ resources  
Gallery of pictures  
Customer testimonials  
Articles  
Use of cookies / cookie policy  

SEO - Making your web site reachable

 
Stage 1 - Identify best keywords to target  
Stage 2 - Optimise best keywords into web site  
Stage 3 - Get web links built from outside web sites to your web site, measure keyword positions in search results  

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